Typical timelines
Assuming content is available and feedback comes back within a few days.
- Landing page: 3–7 days
- Small business WordPress site: 2–4 weeks
- WordPress redesign with migration: 4–6 weeks
- WooCommerce store: 4–10 weeks
- Custom web application: 8–20 weeks, usually phased
- Cross-platform mobile app: 10–20 weeks including store review
What causes delays
In our experience, content is the number one cause, followed by slow approval cycles and third-party access. Development is rarely the bottleneck.
- Copy and images not ready when the build reaches those pages
- Feedback arriving in fragments over several weeks
- Waiting on hosting, domain or API credentials
- New requirements added mid-build without adjusting the schedule
How to hit a hard deadline
Fix the launch date and flex the scope, not the other way around. Decide up front which features are launch-critical and which can ship two weeks later, then protect that decision when someone suggests one more thing.
- Agree a single decision-maker for approvals
- Book feedback slots in the calendar before the build starts
- Lock scope for phase one; collect everything else for phase two
- Get credentials and hosting sorted in week one
How we schedule
You get milestone dates rather than one launch date, with a clickable demo at each one. If something is going to move, you hear it in the weekly update rather than the week of launch.