Typical price bands
These are the bands we quote in, assuming a professional build with responsive layouts, sensible on-page SEO and a handover you can maintain yourself.
- Small business or brochure site (5–8 pages): $1,800 – $4,000
- Redesign of an existing WordPress site: $2,500 – $6,000
- WooCommerce store: $3,500 – $12,000 depending on catalogue and product logic
- Custom theme or plugin work: $2,000 – $15,000
- Full web application on top of WordPress: $10,000+
What actually drives the price
Page count matters far less than people expect. Twenty pages built on three templates is cheaper than six pages that all behave differently.
The real cost drivers are custom logic, integrations and content. A store with pricing rules per customer group, or a site that has to sync with a CRM, is a different project from a site that just presents information.
- Custom functionality that no plugin does properly
- Third-party integrations (CRM, ERP, payments, shipping)
- Content: who writes it, and does old content need migrating?
- Design: template-based, customised, or designed from scratch
- Performance and accessibility requirements
Where people waste money
The most expensive WordPress sites we see are not the custom ones — they are the ones built by stacking fifteen premium plugins to avoid a week of development. Each plugin adds weight, update risk and one more thing that can break.
The second most common waste is paying for a rebuild when the existing site only needed a redesign of the front end and a plugin cleanup. Always ask for an audit before agreeing to start from zero.
Don't forget the running costs
Budget for hosting, a domain, any premium plugin licences and maintenance. Maintenance is not optional on WordPress: updates, backups and security monitoring are the difference between a site that lasts five years and one that gets compromised in eighteen months.
- Hosting: $10 – $60/month for most business sites
- Premium plugin licences: $0 – $500/year
- Maintenance and monitoring: $60 – $300/month
Getting a quote you can trust
A quote should tell you what is included, what is explicitly not, how many revision rounds you get and what happens after launch. If it's a single number with no scope attached, the difference will be argued about later.
Send us your current site or your idea and we'll come back with a scoped range rather than a vague estimate.