WordPress · Redesign
Corporate website redesign
Northline Retail Group — 2023
A responsive WordPress redesign for a multi-service business, editable in Elementor without developer help.
- Result
- Full redesign delivered in 5 weeks
- Timeline
- 5 weeks
The challenge
A multi-service retail group had a dated site that was not usable on phones, with service pages buried three clicks deep and no way for marketing to publish without a developer.
What we did
- Restructured the sitemap so each service has its own landing page and clear entry point.
- Designed a responsive template system in Elementor with locked-down reusable sections.
- Migrated existing content, fixed heading structure and added internal linking between services.
- Trained the marketing team and handed over written documentation.
The outcome
- Delivered end to end in five weeks including content migration.
- Marketing publishes new service pages without developer involvement.
- Mobile bounce rate improved after the responsive rebuild.
Stack
- WordPress
- Elementor
- Custom blocks
- On-page SEO
Tell us about your project
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